Superyacht shipyards and brokerage companies usually have a pretty conservative marketing approach: yachts are mostly promoted to potential clients via glossy brochures as well as websites with poor quality pictures.
As we reported in a previous post, there is an exception with every rule: check out the Lazzara Yacht website for example...
A simple multimedia animation can enhance the client experience as weel as improve competitive positioning: check out this Leopard 34 diaporama...
