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Thursday, December 11, 2008

Superyacht market: my yacht does not sale dilemma

According to an experienced Monaco yacht broker, here are the top 4 reasons why a yacht does not sale:

1. The asking price is too high
All the superyacht brokerage companies prefer to list a yacht with a central listing agreement (sales and charter) for obvious reasons. Unfortunately, some brokers want to please the owner and agree with an unrealistic asking price.
Sometimes, the owner expectations are also too high...expecially when a bigger yacht is coming.

2. The yacht is in poor condition
Dirty boats don't sell.
Furthermore, the potential buyers become very suspicious when there is no service history available, an important crew turnover or no crew onboard during winter time.

3. There is a poor/bad marketing program
Poor quality pictures taken with a mobile phone (don't laugh, it happens more often than you think), incomplete yacht specifications, untargeted marketing campaign, unprofessional silk tied yacht brokers are amongst the common reasons...

4. This is a One Off...
Bespoke 80's interiors that made the owner so proud, higly customized superyachts and hull N°1 are very often more difficult to resale.

However, there are certainly other good reasons like a tough market, the lack of berth available, the rising cost of fuel...

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