Monday, December 1, 2008
Are yacht brokers having an outdated approach?
The recent announcement of the euros 9.5 million price reduction of the brand new 50m Benetti Alibella proves that some owner are hit hard by the global economy dowturn combined to the credit crunch.
With so many superyachts for sale, the market is rather slow...and tough.
Is it time for a new sales strategy?
Is the traditional approach (photo, website ads, glossy brochure, yacht show...) still viable?
Let's have a look at the UK property market: the estate agents and the owners offer huge incentives.
* Surrey developer Kevin Sheehan built a villa in Spain and sent 32,000 emails to register it on sales websites around the world.
* Essex businessman Rick Hill is "throwing in" a £150,000 yellow Lamborghini with his £1.15 million six-bedroom home on sale in Hockley.
* Countrywide estate agency in Glasgow held a "sale day" of £16 million worth of homes with an average 22.5 per cent price cut.
* Six sellers have staged raffle-style contests to cover the sale price of their homes – but the Gambling Commission is investigating their legality.
* Plymouth developer and agent David Trathen is accepting boats and horses in part-exchange deals for homes.
Should the yacht brokerage company change their sales strategy?
>> Article published on Telegraph