The CRN shipyard, part of the Ferretti Group, opened a new sales and marketing office in Monaco at the end of June. The ex "YCO SAM" company changed name and became "CRN FERRETTI GROUP MONACO S.A.M."
Monaco, the recognised capital of the superyacht industry with prestigious clients and brokerage companies, is the perfect hub to reinforce the presence and the image of the brand.
The CRN shipyard, founded in Ancona in 1963 and part of the Ferretti group since 1999, has been one of the principal world builders of luxury yachts in steel and aluminium.
A new office in the yachting capital for CRN, a new Benetti after-sales service: many Italian shipyards try to get closer to their clients to develop a consistent flow of business and have a better market analysis.
Is it a new challenge for the traditional brokerage company?
>> Bulletin Officel de la Principauté
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